My aim through my work is to convey a diverse assortment of visual perspectives which would make a continuing impact.
Graphic designing is one of the great means of communication to reach the target audience. It is not uncommon to see that the visuals attract people as nothing else can. Yashima Graphics focuses on making your dreams come true through the means of art by assisting several corporations in reaching their audience. Today, Graphic designing is evolving at a fast-paced rate, but I prefer a blended approach to graphic designing by keeping an account of traditional and cultural aspects and adopting a modern style simultaneously, thus ensuring an ever-lasting design. My vision is to present your services, brand, or product to the globe through the art of graphics.
Talking about my career and qualification, I completed my Bachelor of Arts in Geography and Economics from Punjab University, India. I spent my childhood in India and adulthood in America, and throughout my journey, I came across several characters, color patterns, and images. This all helped me to build my creative skills and turn them into my passion.
Although my journey of becoming a graphic designer was not so smooth, I faced a lot of hurdles in my life. I had two children to look after, and doing all the household stuff, I stopped dreaming about my ambition. As we all know, in every success story, there is one person behind us who works as an inspiration for us, and to me, it was my mother. One day, while recalling the memories of my past, I remembered how my mother managed to be a fashion designer along with a perfect homemaker. Then, I decided to chase my dreams and turn them into reality by following my mother’s legacy. So, this is how I got inspired by my mother, and with the support of my family and my children, I burned the midnight oil to accomplish my aim, and today I am what I always wanted to be.
My design language draws from a sense of acknowledgment of the memory of my mother as well as my journey from a youth spent in India and adulthood in America. I feel that my sensibilities are shaped by the cultural aspects of the eastern ethics, while recognizing the distinct significance of western influences. My design ethos is based on my regard for the heritage of the past while continuing to look into the ever evolving process of the future.
The design I wish to bring to the client is based on going straight to their specific objectives with a eye towards performing an imapctful impression. I aim to extract the essence of a particular product through a well conceived approach which would make a sensory experience through the strength of structure and presentation. My design aims to consider the ability of color and shapes to provide a visual perspective which will be memorable.
MY EDUCATION
Certificate of Achievement - Graphic Design & Production
August 2022, Certificate of Achievement -Graphic Design & Production (Digital Art/ Visual Communication) from Golden West College, Huntington Beach, California.
Bachelor Of Arts in Economics & Geography
April 2000, Bachelor Of Arts degree in Economics & Geography from Panjab University, India.
Master of Arts in Economics from Punjabi University, India.
July 2024, Master of Arts degree in Economics from Punjabi University, India.
Software skills
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
Indesign
Microsoft word, excel
MY EXPERIENCE
2000-2004 American Academic Placement Services, India, Counselor
2011 - present- PAN MARKETING CONSULTANCY INC. Secretary- Marketing Coordinator